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App Store launches require planning and experience, Color app reflects neither — this is difficult to correct, especially on the Apple platform. Provide the best possible new user experience (NUX), because you only get ONE launch. You can also ease into individual markets and test the waters one at a time. When we launched Foodspotting, content was available in every major locale, so users could enjoy the full experience without disappointment.

App Store launches require planning and experience, Color app reflects neither — this is difficult to correct, especially on the Apple platform.

Provide the best possible new user experience (NUX), because you only get ONE launch. You can also ease into individual markets and test the waters one at a time.

When we launched Foodspotting, content was available in every major locale, so users could enjoy the full experience without disappointment.